Tuesday 23 February 2010

(RED) - Nike

A company with a very good CSR, is Nike.

Unlike most brands that are taking part of U2's frontman, Bono, charity - (Product RED), nike makes it very simple and clear that will give 100% of their profit from the RED products to be spent on education and medication.

"NIKE and (RED) are working together to leverage the power of sport to fight HIV & AIDS through a focus on two initiatives: EDUCATION and MEDICATION. As a proud partner of (PRODUCT)RED™, NIKE will contribute 100% of the profits from the sales of (NIKE)RED laces to the Global Fund and to support football-based programs to help fight AIDS in Africa. 50% will support football-based community programs supported by NIKE. 50% will go directly to the Global Fund which provides medicine and support to those affected."

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