Thursday 11 March 2010

Design and Social responsability

A group that really caught my attention is the 'Three trees don't make a forest.' They aim for a design industry with zero carbon foot print, by providing designers, advertising agencies and people who are related to the design industry to re-think their work and start producing more sustainable design that really works.
Their website can be very useful to every designer with information on green papers and printers and some inspirational cases.
"Sustainable design demands lateral Thinking"
The group is a non profit enterprise set up by three directors of well established agencies, Sophie Thomas from Thomas Mattheews, Caroline Clark from Lovely As a Tree and Nat Hunter from Airside.
All three agencies have work that are sustainable and environmentally friendly.
The cases that really caught my eye was Thomas Matthew Your Ocean
thomas.matthews created the National Maritime Museum’s first permanent exhibition made completely from reclaimed, recycled and sustainable materials.

The exhibition, ‘Your Ocean’, tells the story of the impact of human beings on the ocean and its ecosystems.

Gallery walls are made from reclaimed wood. One of the walls is even clad in left-over materials from the gallery build itself. Other materials used are old road signs, charity shop fabrics, old mobile phones and crushed CD plastic.

The other project that i thought was very interesting was the campaign Airside did with Greenpeace in 2008 when London's Heathrow airport bought land to expand the airport. i find it very encouraging to see agencies getting involved with social causes like this one as many others would rather sit in silence for better business.
"Airside’s main concern was to create a logo for Airplot that would directly communicate the campaign’s central strategy. Airplot does not fall into the tradition of confrontational protest that you would associate with Greenpeace so the logo would also need to reflect this more cerebral approach."


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