Mood Food StoryBoard

This is the story board on how the service would work.

Logos... Yes again

So this is sort of the logos for mood food, I numbered them so if you can vote for your favourite i would be very thankful as we are trying to decide which one is the best. Thanks!

The Shuttle service

Part of our service is helping out the elderly people, this is just an example of where the shuttle service and where it would go and stop. We were thinking that the service could be available during week days and running 3 times a day first at 11, second at 14 and final at 17.

Trying fonts

These are a few fonts which we thought it was possibly good for our service, the ones we prefer are marked with the red square. What do you think?

Brief (pt. of Task 5)

Work Plan (pt of Task 5)

Week ending on 22nd November

• Finalising Research and Brief
• Mapping the system of the service
• Identity design of the service

Week Ending on 29th November

• Design of Interface
• Information Design
• Testing Design/Service

Week ending on 4th December

• Final A3 Boards
• Submitting

Science (pt.2 of Task 6)

After a delicous Christmas feast at he V&A we headed to the science museum, now I was quite excited for that since the service/product from the RSA that me ad Asli are working on involves a technologic approach with interactive Media. So no questions asked the first place we headed to was to the Future, in the third floor. There were these huge tables with projections on it which at first was very interesting but thinking about it, I don't think that would be exactly the type of interactive media that we would use, many reasons why not, first it needs to be very dark so you can see the projections, the other is that it worked very similar like a computer mouse on a big screen. But it was still funny to play a silly game on it.
The other thing I was very impressed at the science museum was the airplanes section, it really makes me wonder how fast technology is moving and what now is new probably not in a very distant future will be material for museum, scary!
I think it might be fair to say that my favourite place that we visited was the Darwin centre, aka The Cocoon. Situated inside the Natural history museum its architecture is already breathtaking and I was dying to touch those walls they seem so immaculate so well finished, amazing! Well that was only the beginning before entering the Cocoon we had a short tutorial on how to use this card they gave us that by scanning the barcode that is on the card you can save the content and view it later on your own time.
it was there where I saw what would probably be the best technical solution for our RSA project. It was a table where you could touch anywhere and drag those things into a bag. To be honest the content of it didn't really interest me much, but the technology on the other hand was amazing. As I see there is this projector on the celling which is full of infra reds and that captures the touch on the table which is also sensitive.

The place wasn't very dark at all, so the only concern I have with this is the shadow that is caused by the projector. apart from that this is definitely the best technology for Mood Food.

Diamonds, rubies, sapphires and emeralds (pt. 1 of Task 6)

Maharaja is one the exhibitions at he V&A at the moment, and it's definitely a very powerful show.When you first come in the gold wallpaper was something that already gave me a little hint of what was about to come a lot of rich items, but I certainly wasn't expecting the extravaganza I was about to see.
What impressed me the most in the first instance was the amount of jewellery that was in that place, and the size of each diamond and rubies, and they were everywhere, on game boards, on shoes, on clubs, seats - perhaps if I didn't know any history i would think that old India was filthy rich country.
But the Maharaja exhibition goes far beyond the amazing jewellery (by the way, what was that last necklace form Cartier? wow!) extremely informative and full of paintings each with so much detail and history behind it, so were the objects being displayed everything had a meaning and was symbol to represent either power, status, identity and favour.
The second part is not as... cheerful, when the British enters in the Indian history you sort a feel a sad atmosphere, and how their culture was changing, the paintings from before, which they all had the same technique and style started to look a lot different and a bit more western.
I did think it tries to finish on a positive note with princess selling their goods, perhaps trying to change a bit the vast difference that existed in their cast system.

Mood Board (Design for Business)

This is the mood board for WeDo. I'll try to explain why i choose each picture to represent the spirit and essence of my business. I will start from the top left and work clockwise.

The first one I'm trying to convey the message that we are multifunctional and sexy at the same time and we don't take ourselves too seriously.

The second photo says a lot, striking easy to recognise and trying to runaway from the conventional, the two first pictures also shows that we are quite fashion aware.

The third photo, a fish out of water? Not in my eyes, what a brave little fish that is, not afraid to jump out of its comfort zone!

Jump, and take risks! That's the first impression I'm trying to achieve with this photo, there's also an underlying message of dreams and unconsciousness which is vital to a creative business to be in touch with.

Love this photo! But this is not the only reason why i put it there, so far WeDo is not much, but this photo has a feeling of something that can be quite simple it can become something very powerful and beautiful.

Not afraid to take on a challenge. The horse in this photo is seen as force to be reckoned and the woman seems ready to ride on that.

Hope now it is a bit more clear what the photos and WeDo means.

Task 3 - Contacting the Community

It's been very difficult to get an actual response from the supermarkets, I tried to approach Sainsbury's, Waitrose and Tesco and nothing really happened, while the first two told me to have a look at the website, the latter one, well I'm still waiting for my friend to come back with some answers from the questionnaire I sent him.

I also tried to talk with the Portuguese community that lives here in Vauxhall, there are many aspects that suggest that they have a strong local community here, from little sandwich shops and big restaurants to local supermarket shops that sells brazilian and Portuguese products. Again very hard to get information from the people who work there, they all seem to be very busy as i tried to talk to hem, until one very nice brazilian guy gave some answers saying that most people who shop there are either Brazilian or Portuguese from all ages, but they also have the occasional English customer who is usually attached dome how to one of the nationalities.

They don't see the big supermarkets as threat because they can offer what other supermarkets don't, specialised products and the more personal experience. When asked if they would like to have some sort of relationship with the supermarkets, he said that not up to him but he could see as a good turn for business as it could increase their exposure.

Shall I worry about budgets?

Well it seems like I shouldn't, after reading that supermarket major chain Sainbury's has a profit of over £300 million. Check the article.
It just seems like the recession might be a good a thing for the supermarkets, after all it is a good way to save money eating in instead of going out for expensive meals out in town. Definitely a plus side!

Supermarkets Positioning (Part of task 2)

With these diagrams, I'm trying to identify, which supermarket is the most likely to appeal to my product, so far called 'Mood Food'.
The product, could be as a iPhone app and also available as information booths (similar to what you have around London for tourists) the idea is to offer what most supermarkets website's do available in store for a more pleasant shopping experience. It would also offer information on what's around on the community and places to go, specially if you are new on the community.
Here is a logo i did for the service.

Agency (Business for Design)

After some careful consideration, I decided that the best name for my agency and that represents, what I want my agency to be is 'WeDo'.
I'd quite like some opinion on which logo is the best one.

The agency I was thinking that would be positioned close to VCCP, they are famous for being very brand aware and coming up with different and catchy advertising, always aiming for a personal and proactive approach.

Logos (Design for Business)

These are the logos I came up so far for my agency, which would probably be an advertising agency, specially BMad.
WeDo is definitely my favourite name, as I feel is a brand that can grow into different areas of design and media.

RSA Research (Part of task 2)

Mapping the supermarket Brief, and now to the research on what supermarkets do.





In the format of mood board, it is clear that competition in the world of the supermarket is fierce, with the giants in the business offering almost everything from the usual food to electronics to banking and participating in charities.
I guess it is pretty safe to say that supermarkets now a days do everything, but the problem seems to be how they are doing it, for the next stage, interviewing some customers to try to get an answer on what is lacking for the interaction.

Mr Brainwash (Part of task 1)

Some might say that Mr. Brainwash is the american Banksy. Others might say he is just copying what Warhol did in his golden years - they are probably right. Similarities are vast in their work, as they are all known for using cultural icons and mixing them up together in a blander of creativity resulting in strong images that can be, humorous, controversial and fun.
Like Banksy, his art show Life is Beautiful, in 2008, was completely independent from any galley, museum or sponsorship of any kind. The event was extremely busy in Los Angeles, and the street artist is becoming extremely popular, the same thing his work material is, pop stars and well known cultural icons. Perhaps this is a big difference with the British street artist, Banksy who prefers to have his identity on secret.
It is perhaps with Andy Warhol that the artist is closer to, after all the Pop art legend plays a very big role on MBW's work. The famous colouring from the artist seen in Marilyn Monroe, Liz Taylor and others. Now the French street artist uses a graffiti style used in a more graffiti way in recent pop icons from now, like Madonna, Angelina Jolie, Britney Spears, Michael Jackson and the artist that served as inspiration, Warhol. But probably the one that I find very interesting is where the American Politics are Marilynized in a very satirical poster.

Nick Knight - SHOWstudio (Part of task 1)

When you hear someone talking about fashion, photography and internet in the same sentence, it is very likely that the subject is Nick Knight. For over twenty years the photographer has been capturing amazing photos in the fashion world. His photos can be both beautiful and aggressive, loud and musical, but one thing is for sure he is always trying to push boundaries and trying to create something new and exciting.

The reason why I choose him to be the first artist to be talked about on my blog is because he has one of the best blogs/websites (www.showstudio.com), because it's purpose is to get the most out of today's new language, the internet. We are now living in a period of time where technology allows us to do anything we want in matters of communication, and for Nick Knight to create a website that allows one of the most exclusive things in the world - high end fashion, to be both accessible and interactive is a delightful paradox in the untouchable world of fashion.

Nick Knight doesn't like or really know how to explain what SHOWstudio is, but he has no problem in explaining why he did it. He and a friend started planning a website of their own. The idea that they could have a place to show any work that wasn't created to sell a product, fuelled them with excitement.
Almost 10 years ago, SHOWstudio was launched, and it's first piece was Kate Moss singing with Primal Scream lead singer Bobby Gillspie. In a nutshell the name of the website came from the notion that every photo shoot is a 'show, a performance, an unrehearsed, energy...' and 'studio' is for artists, image-makers, musicians and designers alike, a common link.
Personally I always thought the website was fascinating, it's layout, sometimes very casual and free with many things to be discovered. It is very often that certain events happen live on the website, or that you can send questions to models like Kate Moss, so for me it seems very real and loyal to it's proposition. It wont' come as a surprise that when I heard that was an exhibition on SHOWstudio at the Sommerset House, I couldn't wait to get myself and my camera there.

Like the website, the exhibit is also very surprising, those who go expecting to see thousands of amazing outfits will perhaps feel a little bit frustrated, as this is not the main focus of the exhibition. The main point seems to be to explore fashion, photography and video in various ways.

Arguably one the most striking pieces is one of the first you will see, NAOMI, Nick Knight's latest project is a sculptural portray of the model's body. With a three way pose, reminiscent to some of Warhol's repetition work with celebrities (Elvis, Monroe), the sculpture is there to cause controversy. When walking around it you'll notice some microphones that are there for you to give your own audio response which will be broadcast back to the website, creating a portal of global communication.

On the second floor you quickly find the answer to what the website and the exhibition is all about - the creative process designers go through. Instead of offering the final product as the acme of creative production, as most do, here the production part is put into evidence. 'By showing the process itself, it advocates that the collaborative effort is as important as any premeditated ideas on the path to creativity.' With a video of Alexander McQueen working on a model and completely transforming his outfit from bridegroom into a bride with a bucket of white paint, two pieces of wood, some rope and tape. Amazing.



Another High points of the exhibition is Garth Pugh's 'Flash-off', the young designer used the website to stage a series of performances which focuses on themes of boredom, repetition, artifice and easily dealt-acclaim. There were many representations, one of them was a guy made into a mirror ball, another one was hairstylist Eugene Souleiman who transformed himself into a big black show poodle - hilarious and very weird. These were shown on a screen that was attached to a round cage filled with balloons, on it was a very colourful band with different prints.

Brad Pitt is also in there reciting the poem Freedom of Love, which is a beautiful poem, but the whole thing seemed a bit boring for me and not even Pitt grabbed my attention. However, in the same room there are the most famous models standing in front of the camera for 120 seconds without any direction from the photographer. It really is amusing to see how their faces start changing. Also the video is a homage to Andy Warhol's 'Thirteen most Beautiful Women' screen tests.

There are some beautiful moments, probably one of my favourite parts of the exhibition is 'The Sound of Clothes: Synaesthesia'. There is a scroll ball and the image is being displayed on a screen, and when you scroll the arrow around the clothes different sounds are made and colourful rays of light start to burst from the image. The project began as a photo shoot for POP magazine for Balenciaga. Nick Ryan, a composer who is a synaesthete, was invited to interpret one of Knight's image, as a sound-scope. After working with an orchestra to capture the exact sound for each part of the garment, Ryan passed the tracks to digital creating the final product.

There is no question that this exhibition is a real experience, and I strongly advise anyone who enjoys fashion, performance and video art to visit. Sometimes There are also live photo shoots happening in one of the rooms so make sure you visit the website to find out the specific times, it would sure be an interesting event for photography lovers, like me!