Neutraface

One of my favourites fonts is called Neutraface. It wasn't untill I saw the infamous video on You Tube of a few geeks doing their homage to the beautiful font, created by Richard Neutra, doing a satire of Lady Gaga's Poker Face.
The main characteristics of the font is it's unusual proportions, the text has a larger x-height and increased contrast in its strokes for enhanced readability in lengthy passages. Released in 2002 by House Industry designer Christian Schwartz, Neutraface is a family of fonts based on architectural lettering created by Richard Neutra is his modern architectural design. House Industries started adapting sign lettering to typography by consulting Richard Neutra's son and associate, Dion, and closely studying the archives of photographer Julius Schulman.
Some say Neutra is becoming the new helvetica for being over used in magazines, ads, buildings and other forms of media. In my opinion there are always going to be typefaces that are wrongly used, but when used in the right content, even if it was over used, it can still have the same impact as when you see a typeface for the first time. A good example of the use of the font was for the identity for the latest 007 movie, Quantum of Solace.