Showing posts with label Typeface. Show all posts
Showing posts with label Typeface. Show all posts

Tuesday, 2 February 2010

Century Gothic


Probably this is the font that I most likely will end up using for when I am trying to achive a stylish and modern look, this is the font that pretty much almost every letter i like the look of, maybe the t looks a bit too much like a religious cross, but the a, o, g and pretty much everythng with a circle looks pretty good
. I am usually a fan of sans-serif fonts, but this one is also very light, of course there are bolder versions, and even those can still be light compared to other fonts.
Like Neutraface, Century Gothic, is a geometric type and it was designed for Monotype Imaging in 1991, it takes inspiration from Sol Hess's Twentieth Century.
As most types, Century Gothic shouldn't be over used, as it might be used for something that is not appropriate. I would certenly not use it for a strong or serious message.

Neutraface


One of my favourites fonts is called Neutraface. It wasn't untill I saw the infamous video on You Tube of a few geeks doing their homage to the beautiful font, created by Richard Neutra, doing a satire of Lady Gaga's Poker Face.
The main characteristics of the font is it's unusual proportions, the text has a larger x-height and increased contrast in its strokes for enhanced readability in lengthy passages. Released in 2002 by House Industry designer Christian Schwartz, Neutraface is a family of fonts based on architectural lettering created by Richard Neutra is his modern architectural design. House Industries started adapting sign lettering to typography by consulting Richard Neutra's son and associate, Dion, and closely studying the archives of photographer Julius Schulman.
Some say Neutra is becoming the new helvetica for being over used in magazines, ads, buildings and other forms of media. In my opinion there are always going to be typefaces that are wrongly used, but when used in the right content, even if it was over used, it can still have the same impact as when you see a typeface for the first time. A good example of the use of the font was for the identity for the latest 007 movie, Quantum of Solace.

Wednesday, 25 November 2009

Trying fonts


These are a few fonts which we thought it was possibly good for our service, the ones we prefer are marked with the red square. What do you think?