T Shirts for V

A little glimpse into the finished product I created for V magazine having those categories in mind, to celebrate the future of the magazine and of fashion.

Are these the final ones??

Sound

It was very difficult to choose one sound that I was certain it was going to be in the future. After considering many different bands from various genres, indie, rock, chick-rock, electro, psychedelic , etc.
Than i considered maybe a movement in music.
Maybe festivals.
Nothing was really making me that excited...
Thats when I started thinking a little bit more out of the box; I also had in my mind that so far none of my t-shirts had a more political a socially aware message, so here it was the perfect chance for me do something a little bit different from the other ones.
I started by thinking that now we are always bombarded with news of natural disaster, which creates a domino effect in other disaster news, and if all these news keep coming all the time, are we listening to them? And if we have so many natural disaster news, is nature trying to tell us something?
And then I had my link of nature and sound.

Hope you guys like it!

Divisors

For the development book, these are going to be the divisors, so you can quickly know what I've been through to get to the final designs

Tom Ford is HERO

Tom Ford is without any doubt one of the most distinct people in fashion. He is controversial, perfectionist, cutting edge, sexy, stylish, and many other adjectives that most people in fashion would like to be related to.

He became an icon at Gucci, and for the next 10 years i'm sure he will still surprise us all, i can't wait to see what he is going to produce for the women's collection for his own brand, no one really knows when thats is going to happen but it will sure be amazing and in this decade.

Final Brief

New Logos

Nicolas Guesquierre is VISION

The present designer of Balenciaga took charge of the well respected house of fashion when he was 26. And that is why he will fall into the category of vision. These are a few t-shirts to express the style of the designer. Is it Balenciaga enough though?

Ts for V ID

The Face of the 90s

After analysing my research results, it seems that the decade that is going to make a come back in the next 10 years will be the not so distant 90s. The decade that it was famous for the evolution of grunge the real boom of MTV, the supermodels, rude TV, sex became more and more explicit on TV, music videos, fashion.
The internet became popular, and so many other huge events happened. But since I want to focus on the fashion side of the 90s, i thought who better to illustrate the fashion of the 90s than the women of the 90s.
So here is a selection of some T-shirts I did for the face of the 90s.

First Ts

Lady G

One of the people who I definitely think that will be around for the next ten years, is newcomer superstar Lady Gaga. She stands out in everything she does, with her singing, performances, clothes, videos, fashion and she is not afraid to speak her mind. So i did one little compilation of one of my favourite outfits and quotes by the Gaga.

Survey

answer my fashion survey!!!

The face of V

I absolutely love V magazine, and that is why I choose to do my major on it. So I put together all the covers from the magazine.

I love how even though the is always in the same place and the same type is used, each cover has a completely different language and feel to it.

What I sometimes don't really understand is that the summer issues look more like a fall edition and the winter look more summery (Scarlet was summer and Lagy Gaga in pink and orange was autumn).

UNIQLO

Doing some research on fashion I came across this calendar from uniqlo, that I thought it had some amazing visuals as moving images.

The images are all from Japan and they show a bit of the culture from a unique point of view.

Major Brief

It's been a long time since the last post. But here is the brief for the last - The Major Project - of the MA.

10 things I have learned

Design for a better future

As a young designer, it I honestly don't, or at least didn't, think or cared so much about sustainability. It used to be a matter of concern for me when it came to recycling , bringing my own organic bags to the supermarket, shops, therefor I felt like I was doing my part (even though there is always room to do more).
As I started to research more on sustainable design and the impact that has in the world, I think that for me todo my part as a designer for a better world the best thing there is to do, is to make it easier for other people to do their part, and to make it seem being green and sustainable not such a boring issue. When I talk to may people about being green and being sustainable and responsible everyone seems to be aware of it, but many don't like to talk about it, because they think that the subject is boring and because many a re not doing their part they would just rather shut their eyes to it. So one thing I think that makes very good green design tis the more transparent not so in your face "we destroyed the world, so be green!" approach.


I was very pleased when I first saw the project for a hotel in Italy that is design ed for cyclists, first of all because it looks really cool, fun, young, which is perfect because the young generation is the one that has the power to make a big difference. 'Proposed by design firm Philip Modest Schambelan + Anton Fromm. The hotel — if built — will be perched on a cliff above Lake Garda in Italy. It is designed completely with bicyclists in mind. There are no stairs to get inside, just bike ramps which are perfectly inclined to get you and your two wheeled vehicle in and out with minimal effort.' Lake Garda is in the north of milan, and a very famous holiday destination in Italy, and also a great place for mountain biking. The hotel was designed with people and bikes in mid, The hotel is accessible on every floor by a series of angled ramps that flow off of the curve of the mountainside and into the different parts of the hotel. After a long day of riding around the Italian countryside nothing would be nicer than riding your bike directly to your bed.

Another sustainable design that can be quite cool and transparent are the tent which are set to hit many parks this summer in London. The 'Portavillon' will host a number of events by English National Ballet, London Festival of Architecture, Tate Modern and Royal Society of Arts. German Architecture firm Raumlabor-Berlin created the futuristic looking, inflatable pavilion that can be easily set up and deflated after each event saving up on the manpower and other resources that would be necessary to set up a regular stage.

To show, to sell

Advertising, what does it really mean? What is it's purpose, for many people that would be the time to change the channel and see what else is on, unless it is a very good advert that will get your attention and than suddenly you are being sold a product, an idea, a service or simply a concept.
There are a many brands trying to compete with each other for the customers attention, trying to fixate their image, position themselves higher than everyone else, problem is when everyone is trying to do that all the ads start getting a bit repetitive, and than you don't really know who is advertising what, which is image belongs to which brand. Was that car advert for the new Ford or the new vauxhall? Same goes for phones, make up, beauty products, beers, and so on.
For me the really good adverts are the ones that have a very clear brand identity, that can be done by the choice of colours or the way the advert was filmed.
The purple chocolat, Cadbury, has one of the best identities out, and a not so old advert from them with the Gorilla drum really put them in a higher place. The secret is to be different and striking, perhaps funny or maybe rude as those images tend to keep in mind or with a happy go lucky song that will stuck on your mind for days and you won't for get the brand.
Here goes a funny and rude ad from Greenpeace



Then there are the ones that the song will stuck on your mind, i literally drove my partner crazy for weeks with this silly little song, I have to say i don't really like this ad but the song just stuck on me, is that good advertising then?



Then we have all the celebrity endorsed videos, everyone wants a celebrity in their videos as they sell! But even there you can still spot the difference between a very well placed celebrity and one that just got the celebrity there for selling the product.
The first one is the famous Chanel advert with Nicole Kidman, direct by Baz Luhrmann after the Moulin Rouge. The movie is beautifully made in the same language as the movie, not so much in your face and poetic. Still one of my favourites.



Than there are the ones that makes you think, but what s she doing? Did she need some money to build an extension i her house?
This is Desperate housewife, Marcia Cross, not wanting to sell potatoes, the script is not so terrible but certainly cringe worthy.



And ten there is sex, lot's of sex, there is even a Tv show about sexy ads on fiver. These are the ones that get the most complaints, mid you people will complain literally about anything., but sex seems to bother people more, I wonder why?



Now for last, this is one of my favourites as well, audi r8, although the slogan doesn't seem very good for a sports car, or does it?

Packaging

Beauty, Food, Beverages, Toys, Electronics, Books, Home, Office, Sports, tobacco, Alcohol. All the industries fighting for their place in the market and if first impressions can make it or break it, then packaging is the hammer.
The main point of packaging would have to be to protect product and to sell it to the customer in the most convenient way. Thanks to designer packaging is doing that and more by presenting to us products either in a exciting way or environmentally friendly, or the best when it is both.
Generating a low carbon footprint is a becoming a big concern for most industries, and to achieve that most of them are starting to use recycled and recyclable material. Not being aware of the carbon footprint emission is not an excuse nor not doing anything about it.
There are plenty of organisations such as Sustainable Packaging Coalition, 'is an industry working group dedicated to a more robust environmental vision for packaging. Through strong member support, an informed and science-based approach, supply chain collaborations and continuous outreach, we endeavor to build packaging systems that encourage economic prosperity and a sustainable flow of materials.' The website has various interesting points such as definition of design packaging, design guidelines, essentials of sustainable packaging and also a link to their design library, where you can find many examples of green packaging. It is very exciting to see big names on the list such as Marks & Spencer, dressing brand Kraft and for me who is Brazilian it was specially gratifying to see that the Brazilian water 'Lindoya' was there as well.



Even though the green aspect of packaging is pivotal, there are other aspects of care and concern when it comes to packaging.
At the design council web site you can find ten golden rules when it comes to packaging:

at the website you can also view a few of his favourites packaging examples, even though there really are some very goos examples cha as This water, Perrier and others.
I was slightly disappointed to see that one of my favourites wasn't there, Absolut Vodka. I have always been fascinated with the design of the bottle, because in my mind if you think of a bottle, or if you draw a bottle, any bottle for me it would look like the one from Absolut, simplicity at it's best. The brand also is continuously releasing new flavours and versions of the bottle, which i perfect for collectors. I particularly like the las edition the rock version, which my in laws gave to me and my partner, should I worry? another design they did which I loved was the Absolut Mini bar, some might say it is a bit gimmicky but the other night it was very useful as well as looking good, and this is what good packaging for me is, recyclable, useful and it looks good.




While researching for this task i found a blog that really interested me, even though I only used it for the first photos it is definitely worth having a little look at Lovely Package.

Design and Social responsability

A group that really caught my attention is the 'Three trees don't make a forest.' They aim for a design industry with zero carbon foot print, by providing designers, advertising agencies and people who are related to the design industry to re-think their work and start producing more sustainable design that really works.
Their website can be very useful to every designer with information on green papers and printers and some inspirational cases.
"Sustainable design demands lateral Thinking"
The group is a non profit enterprise set up by three directors of well established agencies, Sophie Thomas from Thomas Mattheews, Caroline Clark from Lovely As a Tree and Nat Hunter from Airside.
All three agencies have work that are sustainable and environmentally friendly.
The cases that really caught my eye was Thomas Matthew Your Ocean
thomas.matthews created the National Maritime Museum’s first permanent exhibition made completely from reclaimed, recycled and sustainable materials.

The exhibition, ‘Your Ocean’, tells the story of the impact of human beings on the ocean and its ecosystems.

Gallery walls are made from reclaimed wood. One of the walls is even clad in left-over materials from the gallery build itself. Other materials used are old road signs, charity shop fabrics, old mobile phones and crushed CD plastic.

The other project that i thought was very interesting was the campaign Airside did with Greenpeace in 2008 when London's Heathrow airport bought land to expand the airport. i find it very encouraging to see agencies getting involved with social causes like this one as many others would rather sit in silence for better business.
"Airside’s main concern was to create a logo for Airplot that would directly communicate the campaign’s central strategy. Airplot does not fall into the tradition of confrontational protest that you would associate with Greenpeace so the logo would also need to reflect this more cerebral approach."