To show, to sell

Advertising, what does it really mean? What is it's purpose, for many people that would be the time to change the channel and see what else is on, unless it is a very good advert that will get your attention and than suddenly you are being sold a product, an idea, a service or simply a concept.
There are a many brands trying to compete with each other for the customers attention, trying to fixate their image, position themselves higher than everyone else, problem is when everyone is trying to do that all the ads start getting a bit repetitive, and than you don't really know who is advertising what, which is image belongs to which brand. Was that car advert for the new Ford or the new vauxhall? Same goes for phones, make up, beauty products, beers, and so on.
For me the really good adverts are the ones that have a very clear brand identity, that can be done by the choice of colours or the way the advert was filmed.
The purple chocolat, Cadbury, has one of the best identities out, and a not so old advert from them with the Gorilla drum really put them in a higher place. The secret is to be different and striking, perhaps funny or maybe rude as those images tend to keep in mind or with a happy go lucky song that will stuck on your mind for days and you won't for get the brand.
Here goes a funny and rude ad from Greenpeace



Then there are the ones that the song will stuck on your mind, i literally drove my partner crazy for weeks with this silly little song, I have to say i don't really like this ad but the song just stuck on me, is that good advertising then?



Then we have all the celebrity endorsed videos, everyone wants a celebrity in their videos as they sell! But even there you can still spot the difference between a very well placed celebrity and one that just got the celebrity there for selling the product.
The first one is the famous Chanel advert with Nicole Kidman, direct by Baz Luhrmann after the Moulin Rouge. The movie is beautifully made in the same language as the movie, not so much in your face and poetic. Still one of my favourites.



Than there are the ones that makes you think, but what s she doing? Did she need some money to build an extension i her house?
This is Desperate housewife, Marcia Cross, not wanting to sell potatoes, the script is not so terrible but certainly cringe worthy.



And ten there is sex, lot's of sex, there is even a Tv show about sexy ads on fiver. These are the ones that get the most complaints, mid you people will complain literally about anything., but sex seems to bother people more, I wonder why?



Now for last, this is one of my favourites as well, audi r8, although the slogan doesn't seem very good for a sports car, or does it?