Packaging

Beauty, Food, Beverages, Toys, Electronics, Books, Home, Office, Sports, tobacco, Alcohol. All the industries fighting for their place in the market and if first impressions can make it or break it, then packaging is the hammer.
The main point of packaging would have to be to protect product and to sell it to the customer in the most convenient way. Thanks to designer packaging is doing that and more by presenting to us products either in a exciting way or environmentally friendly, or the best when it is both.
Generating a low carbon footprint is a becoming a big concern for most industries, and to achieve that most of them are starting to use recycled and recyclable material. Not being aware of the carbon footprint emission is not an excuse nor not doing anything about it.
There are plenty of organisations such as Sustainable Packaging Coalition, 'is an industry working group dedicated to a more robust environmental vision for packaging. Through strong member support, an informed and science-based approach, supply chain collaborations and continuous outreach, we endeavor to build packaging systems that encourage economic prosperity and a sustainable flow of materials.' The website has various interesting points such as definition of design packaging, design guidelines, essentials of sustainable packaging and also a link to their design library, where you can find many examples of green packaging. It is very exciting to see big names on the list such as Marks & Spencer, dressing brand Kraft and for me who is Brazilian it was specially gratifying to see that the Brazilian water 'Lindoya' was there as well.



Even though the green aspect of packaging is pivotal, there are other aspects of care and concern when it comes to packaging.
At the design council web site you can find ten golden rules when it comes to packaging:

at the website you can also view a few of his favourites packaging examples, even though there really are some very goos examples cha as This water, Perrier and others.
I was slightly disappointed to see that one of my favourites wasn't there, Absolut Vodka. I have always been fascinated with the design of the bottle, because in my mind if you think of a bottle, or if you draw a bottle, any bottle for me it would look like the one from Absolut, simplicity at it's best. The brand also is continuously releasing new flavours and versions of the bottle, which i perfect for collectors. I particularly like the las edition the rock version, which my in laws gave to me and my partner, should I worry? another design they did which I loved was the Absolut Mini bar, some might say it is a bit gimmicky but the other night it was very useful as well as looking good, and this is what good packaging for me is, recyclable, useful and it looks good.




While researching for this task i found a blog that really interested me, even though I only used it for the first photos it is definitely worth having a little look at Lovely Package.